Who RAÍZ is for
RAÍZ is designed for artisans, local producers and market sellers in Fuerteventura.
Pieces made by hand from a noble material, where the work and the detail matter.
Lets you explain, in the visitor's own language, how leather is worked and why every piece is unique.
A QR next to the pieces leads to the story of the craft and to all your products, including those that don't fit on the table.
Jewellery designed for a particular person, with materials and designs that say something.
Visitors understand the materials and the personalisation options in their own language before they decide.
A QR on the card that comes with the purchase lets people look at the collection again or order a new piece.
Products of the land where origin and preparation are part of the value.
Explaining the origin, ingredients and preparation in several languages helps people who don't know the island.
A QR on the jar or label leads to the producer's story and the list of products.
Local flavours that visitors want to remember and find again.
Lets you describe flavours, ageing and ingredients clearly for visitors from different countries.
A QR at the stall lets visitors browse the full range and remember what they tasted.
Fresh, seasonal produce, with the closeness of the person who grows it.
Explaining varieties, care and seasons in several languages makes it easier for visitors to know what they're taking home.
A QR at the stall can show what's available each season and how to look after each plant.
Natural care where the ingredients and how to use them are explained clearly.
Spelling out ingredients and directions for use in several languages builds trust with people buying from another country.
A QR on the packaging or card lets people check the ingredients and buy again.
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